First Tech Federal Credit Union Selects Zebra Technologies to Digitize Banking Processes


LINCOLNSHIRE, Ill.–(BUSINESS WIRE)–Zebra Technologies, an innovator at the forefront of business with solutions and partners that deliver a performance advantage, today announced that First Tech Federal Credit Union (First Tech) has selected Reflexis for Banking to increase staff efficiency and productivity and to raise the level of its customer service. First Tech will digitize audit processes, resulting in better understanding and visibility of staff workload, proactive task management and improved communications across all of their experience centers.

Zebra’s Reflexis for Banking provides branch workforce optimization and mobile tools to improve employee engagement. The solution simplifies the work of branch employees and increases the time spent directly with customers, which boosts productivity and improves customer loyalty. First Tech will also digitize inspection processes, which will provide a digital audit trail that will reduce duplication of tasks and optimize resource allocation for managers and staff.

“We chose Zebra’s Reflexis for Banking solution for its ease of use and ability to improve compliance within our experience centers,” said Holly Hoekman, director of training and optimization at First. Tech Federal Credit Union. “With the support of our Experience Center Managers and Sales Support teams, and the increased visibility into task completion on a daily basis rather than at the end of the month, we will be able to achieve our compliance criteria and provide even better service to our customers.”

First Tech joins a rapidly growing list of banks using Zebra’s Reflexis for Banking software solution to optimize branch execution, planning and communication. Founded 70 years ago by employees of Hewlett-Packard and Tektronix, First Tech ranks among the top 10 federal credit unions in terms of assets under management and customer satisfaction. It is a member-owned financial institution with more than 30 branches in eight states, including California, Colorado, Oregon, Washington and Texas.

“Zebra’s Reflexis for Banking solution provides real-time visibility into branch operations, ensuring tasks are completed on time and in accordance with best practices,” said Suresh Menon, senior vice president and general manager, Solutions. software, Zebra Technologies. “Reflexis for Banking will help First Tech Federal Credit Union streamline branch operations processes to improve customer experience, improve controls, ensure operational efficiency and improve employee satisfaction.”


  • First Tech Federal Credit Union has selected Zebra’s Reflexis for Banking software solution to improve compliance, employee engagement and customer service within its experience centers.

  • First Tech Federal Credit Union will use Reflexis for Banking to automate branch audit processes and task management, improve communications and improve customer experience.

  • Reflexis for Banking offers in-branch staff optimization and easy-to-use mobile tools that simplify the work of branch employees and increase the time spent with customers.


Zebra (NASDAQ: ZBRA) enables organizations to thrive in the on-demand economy by making every frontline worker and edge asset visible, connected, and fully optimized. With an ecosystem of more than 10,000 partners in more than 100 countries, Zebra serves customers of all sizes, including 84% of Fortune 500 companies, with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they use Zebra innovations that help them sense, analyze, and act in real time. Zebra recently expanded its industrial automation portfolio with its acquisition of Fetch Robotics and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, and Matrox Imaging. Zebra is #25 on Newsweek’s inaugural list of America’s most loved workplaces and #79 on Forbes’ list of America’s Top 500 Midsize Employers. To learn more, visit or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.


Reflexis, part of Zebra Technologies, is the leading provider of intelligent workforce management, fulfillment and communication solutions for multi-site organizations in the retail, foodservice, hospitality and banking. The Reflexis smart work platform is used by our customers around the world to simplify execution, improve communication and optimize work decisions. Today, more than 275 leaders in retail, restaurant, hospitality and banking rely on Reflexis to achieve measurable improvements in customer engagement, productivity and employee retention. For more information, please visit Follow Reflexis on: LinkedIn | Blog | Twitter | Youtube.


First Tech Federal Credit Union is a $15 billion+ institution headquartered in San Jose, California. It is the nation’s premier credit union serving the world’s leading technology-focused companies and their employees, including HP Inc., Hewlett Packard Enterprise, Microsoft, Agilent, Intel, Cisco, Amazon, Nike, Intuit, google etc First Tech is recognized as the industry catalyst for delivering effortless banking experiences to more than 680,000 members through its 33 branches, more than 5,600 CO-OP shared branches, 30,000 CO-OP network ATMs and online platforms. First Tech offers a full range of financial services, including traditional banking, online banking, mortgages and financial services.

ZEBRA and the stylized zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions around the world. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its subsidiaries.


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