How Virat Kohli is banking on wellness to boost his $ 86 million fortune


Virat Kohli

Indian cricketer Virat Kohli may step down as captain of the country’s T20 national team at the end of the T20 World Cup in Dubai in November, but he continues to have good runs as a investor.

The top-notch drummer has invested in wellness startup Hyperice and is joining the team as a global brand ambassador. He will help guide the company’s expansion into India and other markets outside of the United States and Europe.

The start-up, launched by amateur basketball player Anthony Katz with a sleeve of ice and compression in 2010, now includes several recovery and rehabilitation products. Following the acquisition of the mental health company Core, it is now repositioning itself as a holistic and successful wellness brand.

Kohli, 32, is the latest in a line of elite global athlete-investors, including four-time Grand Slam tennis champion and highest-paid female athlete in the world Naomi Osaka, world football superstar Erling. Haaland, Super Bowl MVP Patrick Mahomes, NBA star Ja Morant and PGA Tour champion Rickie Fowler.

“As athletes, how we train and compete defines us,” Kohli said. “Hyperice provided me with a suite of innovative products that have continuously helped me optimize my performance and recovery, so it was a no-brainer for me to join the team as an investor and ambassador. Hyperice’s mission is to help people move around the world better, and I look forward to helping tell their stories in my home country, India and beyond.

The cricketer’s portfolio includes investments in a range of Indian start-ups, including mobile gaming unicorn Mobile Premier League, unicorn FinTech Digit Insurance and fashion company Universal Sportsbiz.

Kohli’s net worth is conservatively estimated at $ 86 million.


After investing in vegan chicken earlier this year, Drake is after the real thing – for his investment portfolio, at least. The Canadian musician, 34, took a minority stake in Dave’s Hot Chicken, a fried chicken chain also backed by actor Samuel L. Jackson and Boston Red Sox president Tom Werner.

“I tried the food and it was amazing. After meeting the founders and hearing their stories, I jumped at the opportunity to invest, ”said Drake. He will own less than 50% of the company, but will be one of its biggest investors, Bloomberg reported.

Founded in 2017, Dave’s Hot Chicken is a Los Angeles-based fast casual street brand with 22 locations primarily in California. He hopes to add 25 more restaurants in markets such as Chicago and Houston before the end of the year, with investments worth $ 10 million.

The channel follows a celebrity playbook in the direction of sister company Blaze Pizza, in which NBA superstar LeBron James is an investor.

Dave’s Hot Chicken posted a net loss of $ 1.9 million in 2021 on revenue of nearly $ 9.1 million.

With a menu of sliders, spicy fillets and crinkle fries, the company has sold franchise rights to more than 500 branches across North America.

In May, Drake invested in Daring Foods, a vegan brand that aims to reduce the use of chickens in the food ecosystem, as part of a $ 40 million Series B funding round. In 2018, the hip-hop star, whose full name is Aubrey Drake Graham, has said he is no longer eating meat. Other investments include personal finance platform Wealthsimple and sports network Overtime.

Lil Nas X

With just one album released, rapper Lil Nas X is already worth around $ 7 million in music sales over the past three years, according to Celebrity Net Worth. His income comes from two jobs: as a singer and songwriter.

Nas X bought the beat of what became his first hit single, Old town road, from Dutch producer YoungKio for just $ 30. He then posted the song on a website that offered artists nice royalties before it went viral on TikTok.

The original release and its famous remix with country veteran Billy Ray Cyrus went on to reach No. 1 on the Billboard Hot 100, based on an aggregate measurement of sales, radio play and online streaming.

It is now one of 58 songs in history to be certified diamond by the Recording Industry Association of America. The leaderboard attests that a song has moved at least 10 million equivalent units through sales and streaming.

The Atlanta, Ga. Native – whose full name is Montero Lamar Hill – repeated the feat with Montero (Call me by your name), earlier this year, while four other songs enjoyed varying levels of chart success.

Nas X is the lead songwriter on each track, a move that allows him to be paid for both jobs, per song as a songwriter and per performance as a singer.

The 22-year-old released his first full album this month and was topping the charts at the time of going to press – though only 2,500 units separate his debut album effort at number five, according to Billboard The data.

LOS ANGELES, CA - FEBRUARY 08: Recording artist Ariana Grande arrives at the 57th GRAMMY Awards at Staples Center on February 8, 2015 in Los Angeles, California.,  (Photo by Axelle / Bauer-Griffin / FilmMagic)

Ariana Grande

The cosmetic lines have added sparkle to the fortunes of many celebrities. Ariana Grande, who announced the launch of her own beauty brand this month, joins Rihanna, Jennifer Lopez and Kendall Jenner.

Titled REM after – no, not the 1990s college rock band – a track from their Grammy-winning 2018 album Sweetener, the brand includes eyeliners, liquid eyeshadows and lipsticks inspired by glamorous icons from the 1950s to the 1970s, Grande told Allure magazine. A launch date has not been announced.

“You can never have enough makeup, just like you can never have enough music,” she said.

Grande is estimated to be worth $ 200 million, according to Celebrity Net Worth, who valued her annual income between $ 20 million and $ 30 million, although she would have earned $ 70 million in the 12 months through June 2020. Mentions brand names, commercials appearances and the sales of seven fragrances round out the earnings of one of the most listened to female musicians. Grande’s songs are streamed over 57 million times each month.

Gordon ramsay

Dubai mainstay Gordon Ramsay will soon appear on our screens on a number of new food and lifestyle shows after partnering with Fox Entertainment to launch a new production company called Studio Ramsay Global. The company will develop, produce and distribute lifestyle and cooking shows in markets around the world.

The deal, valued at $ 150 million, involves the Rupert Murdoch-owned network acquiring 100% of Ramsay’s current television business, Studio Ramsay, officials said. The new company will operate between London and Los Angeles.

The British chef is currently worth around $ 220 million, according to Celebrity Net Worth.

Sean “Diddy” combs

Sean “Diddy” Combs has bought a new home in the affluent Star Island community off the coast of Miami for $ 35 million, according to celebrity website TMZ. The six-bedroom set of two houses previously belonged to Gloria and Emilio Estefan.

The 51-year-old American rapper and record producer has owned the neighboring Estefan house since 2003 and plans to combine the two properties.

The new property consists of a two story main house and a three bedroom guest house. It was first reported as sold to a limited liability company in August.

The Estefans have had the 1.34 acre estate on the market for almost six years. Called Nena’s Villa, it was the home of Emilio Estefan’s mother before her death. Latin musicians bought it for $ 1.8 million in 1993, proving once again that few investments appreciate like ownership.

I’m excited to partner with Salesforce to create a platform that will advance our collective quest for economic justice.

Sean “Diddy” Combs, rapper

Celebrities such as sportsmen Alex Rodriguez and Shaquille O’Neal also have homes on Star Island.

Diddy is estimated at $ 885 million. His interests and investments are largely channeled through his company, Combs Enterprises, and lie in television and film production, beverages, clothing lines and perfumes. Last year, he partnered with JP Morgan Chase to help black entrepreneurs access coronavirus-related U.S. federal government business loans.

This fall, it will launch Shop Circulate, a one-stop digital marketplace for black-owned businesses, in partnership with software company Salesforce.

“Building black wealth starts with investing in black-owned businesses and giving entrepreneurs the consumer access needed to build sustainable businesses that can thrive,” Combs said. “I am delighted to partner with Salesforce to create a platform that will advance our collective quest for economic justice. “

Updated: September 26, 2021 5:00 a.m.


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