Lyft-backed California climate measure draws Newsom’s ire in ad

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California’s governor is asking voters to reject a tax on the wealthy, calling the ballot initiative a corporate document in an ad that began airing Tuesday. Lyft Inc.the company targeted in the ad, immediately invested an additional $10 million to counter Gov. Gavin Newsom’s announcement.

Proposal (Proposition 30) in the Nov. 8 ballot aims to impose a 1.75% tax on those who earn more than $2 million each year. The money is intended to raise up to $5 billion a year over 20 years to help Californians buy new zero-emission vehicles, build charging stations for those vehicles and hire firefighters to smother blazes in forest.

“Prop 30 is a Trojan horse that puts corporate welfare above the fiscal welfare of our entire state,” Newsom (D) says in the ad.

In addition to Newsom, teachers‘ unions and the Chamber of Commerce oppose the ballot issue while environmental groups support it as a step towards realizing the state’s ambitions to avoid the worst effects of change. climatic.

Source: Vote No on Proposition 30

Governor Gavin Newsom (D) is featured in an ad opposing a ballot initiative.

Lyft increased its spending on the ballot measure on Tuesday, bringing its total to $25 million, according to campaign disclosure materials. California requires the company and other ride-sharing services like Uber inc. to use zero-emission vehicles for 90% of the kilometers traveled by their customers by 2030.

In a statement, Lyft spokeswoman Jodi Seth said none of the money generated by Proposition 30 would be set aside for the ride-sharing industry. “Governor Newsom stands with his billionaire donors who seek to protect their bank accounts,” Seth said in an email.

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The governor’s stance aligns him with those who fear that money raised for electric vehicles will displace state budget funding for education. A constitutional limit on state appropriations could force the state to cut funds for other programs to ‘make room’ for new spending, a legislative analyst’s office says report.

Proponents of Proposition 30 say such fears are misplaced, as electric vehicle infrastructure would be seen as a capital investment project and wildfire money as emergency funding.

Denny Zane, founder of Move LA, a transit-focused group and one of the campaign’s early organizers, disputed the ad’s claim that the ballot initiative “was designed by a single company. “.

“Governor, someone misled you,” Zane replied. “Activists started this.”

Lyft’s support came as supporters began the costly effort to collect signatures to qualify the measure, Zane said.

The state air board ordered the phase-out of gasoline vehicle sales by 2035. If the ballot is successful, that would mean money to fund this transition from internal combustion engines into heavy-duty vehicles, Zane said.

The new clean air and climate policies are popular in the state. About 63% of likely voters polled said they supported Proposition 30 at a California public policy institute in mid-July investigation.

To contact the reporter on this story: Tiffany Stecker in Sacramento, California at [email protected]

To contact the editor responsible for this story: Katherine Rizo at [email protected]

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