PJSC Sberbank: Sber named world’s best consumer digital bank


Global Finance’s annual report named Sber the world’s best digital retail bank for the first time on record. Sber also came out on top in the following categories of the World’s Best Digital Bank Awards:

  • Central and Eastern Europe, Best Consumer Digital Banks
  • Best website design, best consumer digital banks
  • Central and Eastern Europe, Best Corporate / Institutional Digital Banks
  • Best Social Media Marketing & Services, Best Corporate / Institutional Digital Banks.

Sber is for the first time at the top of the global ranking of the best consumer digital banks in the world, becoming a global benchmark and a pioneer in the digitization of banking. Sber’s leading positions in the rankings are due to its flagship digital channels – SberBank Online for retail customers and SberBusiness for corporate customers – which currently offer almost all banking services to businesses and individuals. This speeds up their reception dozens and hundreds of times, requiring no in-person visits and allowing clients to manage their personal or business finances anytime of the day from anywhere in the world.

SberBank Online celebrated its 10e anniversary this year: its first version for iPad was launched in February 2011 followed by a smartphone application a year later. It is now one of the most popular banking applications in the world: its monthly audience exceeds 72 million people, and its daily audience exceeds 35 million. In Russia, its MAU is second after a popular messaging app. The SberBank Online website was named the winner in the category “The best adaptive consumer mobile banking site in Central and Eastern Europe for 2021”.

The monthly audience for SberBusiness online banking, which is also available on desktops and smartphones, exceeds 2.4 million businesses, with 1.1 million entrepreneurs using SberBusiness every day. The mobile app was launched in 2015 as a satellite product of the in-browser online banking option, but more than half of users currently prefer the mobile version. Global Finance has recognized SberBusiness as the best digital bank for corporate clients twice, in 2018 and 2020.

Alexander Vedyakhin, first vice-president of the management board of Sberbank:

“Sberbank is evolving rapidly. We are not only a bank, but also a powerful technology company that offers a whole universe of products and services, from the delivery of goods and food to telemedicine and an online cinema. , we are a huge ecosystem with our customers at the heart of it. Sber already has more than 100 million individuals and approximately 3 million business customers. And I want to thank each of them, because it’s for them that we try to improve ourselves every day.

We strive to respond, but also to anticipate the needs of each customer, and artificial intelligence helps us do this. For several years, Sber has actively introduced AI into all business processes. Last year, we also launched the ESG transformation: we reduce our carbon footprint, support environmental projects, develop an inclusive environment, create solutions to help doctors, educators and rescuers. This award is further proof that we are on the right track. I would like to thank all the participants, organizers and members of the jury for this prestigious award. And, of course, the Sber team, essential to this victory. “

Global Finance is a respected international finance and banking magazine. The editorial team, in collaboration with experts in the field, analyzes the activity of financial institutions around the world, recognizing the best of them based on the cumulative services provided and other indicators. These awards have become a trusted standard of excellence for the global financial community. Over the past few years, Sber has received Global Finance awards in various categories.


Sberbank of Russia published this content on November 19, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on November 19, 2021 08:12:04 AM UTC.


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