A tool co-created by the mixed community is launched to help businesses operate online without alienating people who are not gender-conforming
The internet seems to like asking people what gender they are.
Registrations on websites that do not require users to self-gender are rare, whether for purposes such as online banking requiring identity confirmation or businesses simply taking the opportunity to collect some market research data.
For many New Zealanders, it’s a seemingly innocuous matter of ticking a box and moving on without a second thought – easy enough to do if one of the two options presented actually describes you.
But for gender-diverse community members, dealing with the dichotomous choice of male or female can prevent them not only from giving a correct answer, but also from feeling invisible and unseen.
For Quack Pirihi, a non-binary/takutāpui advocate for gender diverse communities, it can be a tiring daily reminder of the world that has no place for them.
“The other day a friend of mine was on TV, so I went to sign up for Three Now – and it was again,” they said – that ubiquitous drop-down forcing you to select a man or a woman.
The internet has been a place where people can experience parts of their identity that they are unsure of revealing in real life since its inception. But the move towards verified identities online may mean a shift, with websites asking people to dig up their birth certificates to prove gender assigned at birth.
A project launched today by Spark and rainbow mental health group OutLine Aotearoa aims to make the internet an inclusive place by giving businesses an online tool that creates code for website updates. that deal with gender more specifically.
The Beyond Binary Code provides businesses with the copy-and-paste HTML blueprint for a new website section after a questionnaire determining what gender data they really need to know – and whether gender is an important data point for them after all.
OutLine co-president Aych McArdle says it’s an easy way for companies to get a feel for the genre that may be new to them.
“People [may] don’t realize it, but they could alienate a potential audience by not acknowledging how sensitive this information is to some,” McArdle said. “The site can show the best way to navigate online and guide them to figure out what they really need.”
McArdle hopes the code can spark a change in the way businesses work online – a place where New Zealanders are spending more and more of their lives.
“The internet is a beautiful place. It’s both delicious and dangerous. It can be a place where we can escape, but it can also amplify oppression – like the effects of some comment sections on minority groups. We want to create a better Internet, where people of diverse gender identities can thrive.
McArdle recognizes the value of being recognized as who you really are on official documentation. It meant a lot to them when the Election Commission added gender-neutral titles in 2020.
“Receiving this physical mail with Mx McArdle on it gave me a great sense of gender euphoria. Also, it didn’t identify me or my housemates.
And it is a common problem experienced by people of various genders.
In a survey of non-binary participants conducted by Spark and OutLine Aotearoa, over 84% of respondents often or always felt distorted when sharing gender information online with a business or organization.
“It definitely creates a feeling of isolation and loneliness,” McArdle said. “Especially in times of Covid-19, when more and more aspects of life are moving online.”
And simple gestures like updating questions about gender data can also make good business sense, with the same survey showing that 89% of respondents say they would return to a company where they had a positive experience. by sharing gender-related data.
Meanwhile, half of respondents said they wouldn’t recommend a business to friends if they felt it misrepresented them.
Spark CEO Jolie Hodson said data plays a vital role in understanding their customer base, but if data isn’t collected or used properly, it could create negative experiences for the same customers.
His hope is that the tool will inspire companies to “build an Internet with richer and more sophisticated data landscapes that represent the diversity of Aotearoa”.
For many survey respondents, gender-inclusive options made them feel like they were seen and actually existed – in stark contrast to how they feel at other times.
“I think it’s really important to recognize that such a small action like including the pronouns them/them can have a huge impact on someone like me,” Pirihi said. “I feel seen and respected. It shows me that this company doesn’t just want my money, but really does have a space for me.
And while it might seem like a small thing to some people, the constant reminders of your identity having no space do add up – especially when you’re abused multiple times a day.
“I’ve often been asked why I need a checkbox I can identify with. And it’s not so much that the checkbox is going to be the keystone of my identity — my identity is much stronger than that,” Pirihi said. “But the constant reminder of feeling like you don’t have a place, like there’s no option to select, makes me feel whakamā.”
Pirihi stressed that these changes were neither new nor radical.
“We’ve always had these identities,” they said. “We just didn’t have the names to use or the space for them.”
The survey also outlined the top five ways companies could represent and engage with gender inclusively, according to respondents. They were:
- Ensure that all communications use gender-neutral language
- Provide gender-inclusive spaces such as changing rooms and bathrooms
- Make my gender data point optional
- Use gender-neutral/inclusive representative images in marketing and communications
- Explain to me clearly how and when my gender information will be used.